Rule #8 - Be decisive. Do it on purpose – or don’t do it at all.

"Make a thing appear one way or another. A great deal of the process of understanding visual material is the ability to distinguish the difference between things. It’s a strategy left over from millennia of surviving in the bush by knowing that the big object in front of us is a large rock and not an attacking predator. Place visual material with confidence, and make clear decisions about size, arrangement, distance from other material, and so on. Decisiveness makes a viewer more likely to believe that the message means what it says; weakness or insecurity in the composition opens up all kinds of nasty thoughts in the viewer, even if he or she is intellectually unaware of the source-something feels off, unresolved, or not quite right. Suddenly, the viewer is trying to figure out what the issue is and not paying attention to the message itself. And that we just can’t have." Design Elements: A Graphic Style Manual, Stratham